A variety of different sustainability issues were to be integrated into the corporate strategy of an Italian confectionery manufacturer.
In the sustainability perspective, we reached 2,400 stakeholders through a conjoint-based stakeholder survey, who rated 28 topics in terms of sustainability relevance. Thus, each topic was rated about 4,300 times.
We also compared the stakeholders’ subjective assessments with impact analyses at company and product level along the entire value chain. We conducted these analyses with our proprietary tool estell.
This interim result of sustainability relevance was discussed and validated with structured interviews and workshops.
In addition, 35 decision-makers assessed the business relevance of the themes based on value drivers – efficiency, brand value, resilience and innovation – and anticipated business potential. Based on this, the level of ambition of the themes was finalised with 13 managers in two management workshops.
At the end of the project, there was a clear strategic framework and overarching strategic guiding themes that summarised the overall goal of the confectionery manufacturer in the area of sustainability and were translated into a concrete roadmap.
With the project, Systain developed a clear strategic framework on the topic of sustainability, through which the company was able to define its strategic fields of action to ensure its future viability.